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Armani Beauty Celebrates TIFF + Other Beauty News

Emily Turner
Photography courtesy of Armani Beauty

Including Emma Watson’s directorial debut for Prada’s newest fragrance.

Armani Beauty will host its first-ever TIFF pop-up

Armani Beauty TIFF
Photography courtesy of Armani Beauty

The Toronto International Film Festival is nearly here, and for such an exciting, monumental time in the city, Armani Beauty is celebrating with a pop-up shop running from September 7 to October 11. And it makes sense, considering Giorgio Armani’s close ties to the film industry.

At Armani Cinema, expect to see live entertainment, complementary facials and stylized portraits. Plus, prepare to learn the secrets to some of the most glamourous red carpet makeup looks. This is the brand’s first ever pop-up shop in Canada, and will be situated in Yorkdale Shopping Centre’s Holt Renfrew. FYI, the first 100 people to wait in line at 10 am on September 10 will receive a complimentary lipstick!

Emma Watson is the face of Prada’s new Paradoxe fragrance

What do you call a brand’s muse who is also the campaign short-film director? Emma Watson, of course. The award-winning actor and UN Women Goodwill ambassador is stepping into both of those roles with Prada for the first time ever, but in the most fitting way.

“Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance,” remarks Yann Andrea, Prada Beauty international general manager, in a press release. “Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity.” The fragrance speaks to that, as well. The dynamic scent of Prada Paradoxe celebrates the multi-dimensionality of a woman, an ever-evolving person who is never the same, yet always genuine to herself.

Moon Juice unearths its newest summer launch, G Pack

Photography courtesy of Moon Juice

Seeking a new antioxidant fix? Well, look no further, because Moon Juice is using Vitamin C to help boost elasticity and ultimately, protect your skin. In a never-before seen formula, G Pack is the first skincare essential to combine 10 per cent glutathione, 50 per cent Vitamin C and three per cent ferulic acid, which cocktails into a product that promotes natural collagen, minimizes the appearance of fine lines and melasma, safeguards skin from free radical damage and environmental toxins and of course protects antioxidants. Mix it with Moon Juice’s coveted Plump Jelly for an extra dose of glow and hydration.

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